NL

    Zoho

    Zoho Campaigns implementation: email marketing that fits your CRM

    Operion is a Zoho partner and sets up Zoho Campaigns for SMEs that want to email customers and prospects in a targeted way. The lists come from your CRM, so you do not work with loose exports.

    Zoho Campaigns on zoho.com

    What it does

    What Zoho Campaigns does

    With Zoho Campaigns you create newsletters and email campaigns, send them to the right list and see who opens them and clicks. You work with templates and can vary the content per recipient.

    You can also set up automated series, for example a welcome email after a sign-up or a series after a download. Recipients can subscribe and unsubscribe themselves.

    Who it is for

    Who Zoho Campaigns suits

    It suits SMEs that email customers and prospects regularly, such as a monthly newsletter or a campaign for existing customers, and that want to send it from their CRM.

    For extensive marketing automation with lead scoring and several channels, look at Zoho Marketing Automation. What fits, we decide together in the intake.

    Set-up

    Choices in the set-up

    These are the choices we make with you during the intake:

    • Lists and segments

      Which groups you email, and which attributes from the CRM decide who is in them.

    • Consent

      How people sign up, what you record about their consent and how unsubscribing works.

    • Sender and delivery

      Which sender address you use and how your domain is set up (SPF and DKIM), so your mail arrives.

    • Templates

      The layout of your newsletter and campaigns in your house style.

    • Automated series

      Which emails follow automatically after a sign-up or an action.

    Connections

    Connections that matter

    The strongest combination is Zoho Campaigns with Zoho CRM: contacts and leads are the lists, and the responses return to the contact. You create sign-up forms with Zoho Forms or on your website.

    For a webshop or another system we check in the intake whether a connection is available.

    More about connections with your ERP, WMS and webshop is on integration.

    With other apps

    Works with the other Zoho apps

    Zoho One

    All Zoho apps under one subscription, with one admin console for users and permissions.

    See Zoho One

    Zoho CRM

    CRM for pipeline, quotes and customer contact.

    See Zoho CRM

    Zoho Forms

    Online forms whose answers land straight in your systems.

    See Zoho Forms

    Licences

    Licences and pricing

    The licences and current prices of Zoho Campaigns are on the Zoho pricing page. During the intake we decide which plan fits you.

    Questions

    Frequently asked questions

    May I simply email my customer list?

    That depends on consent and on the rules for email marketing and privacy. We set up how you record sign-ups and unsubscribes. For a legal opinion, check with your lawyer.

    What is the difference with Zoho Marketing Automation?

    Zoho Campaigns is aimed at email. Zoho Marketing Automation goes further with lead scoring and several channels. In the intake we decide what you need.

    Can I use lists from Zoho CRM?

    Yes. You can use contacts and leads from Zoho CRM as a list, and the responses come back in the CRM.

    Is Zoho Campaigns part of Zoho One?

    Yes, Zoho Campaigns is one of the apps in Zoho One. You can also take it on its own.

    What happens after go-live?

    After go-live you get four weeks of aftercare. After that, you can reach us on working days from 08:30 to 17:00 and we respond within 24 hours.

    Email customers and prospects in a more targeted way?

    Tell us who you email today and how. We will show how Zoho Campaigns runs that from your CRM.